01 – Unsellable Inventory
Unsellable Stock
Turn unsellable stock into 6-figure revenue.
Send us your unsellable stock. Birl handles everything in between. We return revenue to you, with zero operational input from your team.
Unsellable inventory is quietly draining margin.
Across fashion, millions in damaged, excess and written-off stock sit in warehouses with no recovery pathway:
Damaged returns
Old season product
Overproduction
Cancelled wholesale
Most brands write it off.
Birl turns write-offs into revenue.
How Birl Works
Fully managed recovery for unsellable stock.
Send Your Damaged Returns
Stock Triaged
Cleaning and Repair
AI-Powered Listing
Sold through Resale Channels
Revenue Returned to You
No new hires. No new systems. No operational complexity.
Recovery at Scale
Six-figure recovery programmes delivered at pace.
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£m+ in inventory value unlocked- 50%+ average RRP recovered
- Structured 3-month sell-through programmes
- Zero landfill
Case Study – Odd Muse
Odd Muse partnered with Birl to launch a fully managed inventory recovery programme.
10,000+
units processed through Birl’s recovery programme
50%+
of original RRP achieved on recovered items
£500k
projected recovery value
Zero
items sent to landfill
How it worked
- Batch intake directly from warehouse inventory
- Garment triage, cleaning and restoration
- AI-powered listing and dynamic pricing
- Brand-approved resale distribution
- End-to-end fulfilment managed by Birl
Turning 10,000 unsellable dresses into a projected £500k revenue stream — with zero operational lift.
02 – Trade-in
Trade-in
Drive instant revenue, boost customer LTV, own your product lifecycle.
Customers trade in used items for instant credit to spend on new items. We resell them and return revenue to you. All handled by Birl.
Beyond Recovery: Driving New Demand
Recovery monetises excess inventory.
Trade-in creates incremental revenue.
Birl enables fully managed trade-in programmes that convert existing customers into higher-value buyers — without adding operational complexity.
Fully Managed by Birl
Proven Results
- +20% increase in AOV from trade-in customers
- Higher repeat purchase rates
- Faster conversion post trade-in
- Additional resale revenue stream
Customers trade in for instant credit. Credit is redeemed driving new product sales. Birl manages the resale and fulfilment behind the scenes. Fully integrated into your ecommerce stack.
What makes Birl different?
Our trade-in solution drives conversions, fast, with no work for your team.
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Instant Credit
Proven to increase AOV and drive new sales.
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Fully Managed
Zero operational lift for your team.
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Rapid Integration
Seamless deployment - live in 24 hours.
Don’t just take our word for it
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Fully Managed by Birl
Case Study – Frahm Jacket
70+ Jackets Recovered. Circular Resale in Action.
£25k
revenue generated from returned jackets
60%
sold the same day they were listed
Key outcomes
- 70 jackets returned in first 3 months
- £2k resale revenue returned to Frahm per month
- Average 6-minute trade-in > new purchase conversion
“Birl are the best resale solution in the market. We've seen great results with minimal input needed from our team.”
Nick Hussey – Founder, Frahm
Fully Managed by Birl
Case Study – West Ham United
300%
increase in trade-ins
70,000
Instagram Story clicks
+50%
higher AOV on Birl-powered purchases
66%
of supporters selected Credit Boost (£100 min spend)
How Birl activated supporter trade-ins
- Automated trade-in campaigns targeting supporters
- Credit Boost incentives increasing purchase value
- Seamless trade-in → purchase flow completed in minutes
03 – Intelligence Platform
Intelligence Platform
AI-powered product insights for ops and ESG reporting
We create custom data intelligence dashboards on your products’ journeys to inform planning and support sustainability reporting.
Turn resale into strategic intelligence.
Birl doesn’t just recover inventory. We capture and structure product-level data across its second life.
Condition
Resale Value
Sel-through speed
Geography
Environmental Impact
Actionable insight for your operations, finance and sustainability teams.
Get valuable resale data on demand
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Proven Results
Customers trade in for instant credit. Credit is redeemed driving new product sales. Birl manages the resale and fulfilment behind the scenes. Fully integrated into your ecommerce stack.
- Inform design decisions
- Improve durability and materials strategy
- Prepare for Digital Product Passport and EPR requirements
- Strengthen ESG reporting credibility
Powered by proprietary AI.
Backed by 3x Innovate UK disruptive technology grants.
Damaged returns
Automated product recognition and listing at scale.
Old season product
Maximises recovery while maintaining sell-through speed.
Overproduction
Real-time recovery, operational and ESG dashboards.
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