Unlock the Revenue Sitting in Your Warehouse.
Turn damaged, returned and unsellable inventory into six-figure revenue - fully managed by Birl’s AI-powered resale infrastructure.
£m+ in inventory value unlocked
50%+ average RRP recovered
Zero operational lift
Trusted by leading brands.
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Unsellable inventory is quietly draining margin.
Across fashion, millions in damaged, excess and written-off stock sit in warehouses with no recovery pathway:
Damaged returns
Old season product
Overproduction
Cancelled wholesale
Most brands write it off.
Birl turns write-offs into revenue.
How Birl Works
Fully managed recovery for unsellable stock.
Send Your Damaged Returns
Stock Triaged
Cleaning and Repair
AI-Powered Listing
Sold through Resale Channels
Revenue Returned to You
No new hires. No new systems. No operational complexity.
Recovery at Scale
Six-figure recovery programmes delivered at pace.
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£m+ in inventory value unlocked- 50%+ average RRP recovered
- Structured 3-month sell-through programmes
- Zero landfill
Case Study – Odd Muse
Odd Muse partnered with Birl to launch a fully managed inventory recovery programme.
10,000+
units processed through Birl’s recovery programme
50%+
of original RRP achieved on recovered items
£500k
projected recovery value
Zero
items sent to landfill
How it worked
- Batch intake directly from warehouse inventory
- Garment triage, cleaning and restoration
- AI-powered listing and dynamic pricing
- Brand-approved resale distribution
- End-to-end fulfilment managed by Birl
Turning 10,000 unsellable dresses into a projected £500k revenue stream — with zero operational lift.
Beyond Recovery: Driving New Demand
Recovery monetises excess inventory.
Trade-in creates incremental revenue.
Birl enables fully managed trade-in programmes that convert existing customers into higher-value buyers — without adding operational complexity.
Trade-In
Proven Results
- +20% increase in AOV from trade-in customers
- Higher repeat purchase rates
- Faster conversion post trade-in
- Additional resale revenue stream
Customers trade in for instant credit. Credit is redeemed driving new product sales. Birl manages the resale and fulfilment behind the scenes. Fully integrated into your ecommerce stack.
Powered by proprietary AI.
Backed by 3x Innovate UK disruptive technology grants.
Damaged returns
Automated product recognition and listing at scale.
Old season product
Maximises recovery while maintaining sell-through speed.
Overproduction
Real-time recovery, operational and ESG dashboards.
Backed by UK innovation funding and leading European investors.
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