Turn on

Resale
Takeback
Recommerce
Circularity
Resale

through a single button

Say goodbye to the complexity of running your own resale program by letting Birl handle the process from start to finish for you.

How Birl WorksGet Started

Birl  connects resale with your existing customer journey.

We have removed all barriers to ensure resale is as simple and profitable for you as possible.

The global fashion resale market is growing three times faster than new and will be worth over £275 Billion by 2028.

Birl unlocks this huge growth opportunity for your brand by removing the existing operational and technological hurdles that are insurmountable to overcome by yourself.

Our product couldn't be easier to turn on, as we handle all of the tech, logistics and resale on your behalf.
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Good for the planet. Good for your pocket.

Drive Profitable Revenue

Close the Loyalty Loop

Give your best customers an added incentive to keep coming back to you time and time again, increasing your average customer lifetime value.

Incentivise Customers to Shop Direct

Get ahead of your retailers, by offering immediate and meaningful credit. Your customers now have a reason to shop directly, increasing your overall sales margin.

Increase your Average Order Value

Birl enables you to offer a higher amount of credit if your customer commits to a larger new order. As a result, your customer is now incentivise to make that higher ticket item.

Tailored to Your Brand

Aligned to Your Aesthetic

Birl has been designed to have a minimum impact on your hard earned brand aesthetic. We can customise all aesthetics and messaging to work for you and your community.

Build a Journey That Works

Birl offers a menu of resellers, upcyclers and recyclers to suit your needs. As a result, you can build a resale offering that is aligned to what you are trying to achieve.

Ready Made Marketing Activations

We are here to help take away all of the heavy lifting associated with resale. This includes offering ready made marketing activations you can use to encourage trade-ins.

The Planet is at Our Core

Reduce Your Footprint

Birl empowers both brands and customers to move to a circular consumption model, and in turn to proactively minimise the fashion industry’s waste.

Partner with Innovators

We work tirelessly to partner with best-in-class companies who are pushing the boundaries with what can be achieved with textiles.

Commit to Zero-to-Landfill

Birl makes a firm commitment that trade-ins that are made through our platform will never be sent to landfill.

Awards & Partners

1% For The Planet
1% for the planet logo
In April 2023, we joined “1% for the Planet”, fully aligned with our vision we are committed to donating a portion of our annual revenues to environmental protection.
Angel Investment
Angel investment
As of August 2024, we have received investment from six different angel investors. All of them have provided invaluable added value in our mission to make resale easy and profitable.
Creative Catalyst
Innovate UK
In May 2023, we won Innovate UK’s prestigious “Creative Catalyst Competition” for disruptive tech, the award includes a £50k grant and access to a pool of talented advisers.
B Corporation
Certified B corp
In July 2023, we were awarded our “B Corp Pending” status, this is a big step in our commitment to use Birl as a force for good and we are now firmly on the path to becoming a fully Certified B Corp in 2024.
Angel Syndicate Investment
Angel investment
In August 2023, we received investment from a leading UK Angel Syndicate who shared our vision of “Making Better Easier”, they bring a wealth of experience in retail, tech and achieving scalable growth.
Startup Wise Guys
Tech Accelerator
In June 2024, Birl started on one of the leading European sustainability accelerators ran by Start Up Wiseguys. Only 3 companies were successful from over 350 applications made.
16 Jordan Street, Liverpool L1 0BP
Company no. 14512301
© 2023 Birl. All rights reserved.
1% for the planet logoCertified B corp