How Birl Works

Birl’s single-button resale program offers your customers a best-in-class user journey, without the operational and technological complexity of doing it yourself.

Say goodbye to expensive development builds and additional manual operational processes, and let Birl handle the end-to-end resale process on your behalf.
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See how Birl works in 6 simple steps below

Your customer needs help to convert

They want to make a new purchase, but need an extra incentive to buy directly from your site.

A trade-in is just the ticket

Your customer discovers that they can trade in a previous purchase they no longer need. They decide to trade it back to the brand in exchange for instant credit.

Immediate Credit = Instant Conversions

As your customer receives their credit immediately, they can convert instantly on a new purchase. They can even receive more credit if they commit to a higher spend.

Free & Easy Returns

Your customer chooses from a selection of free digital labels, packs up their item, and takes it down to the local drop off point. The process couldn't be easier.

Birl handles everything for you

Your customer's trade-in is then sent directly to a premium clothing reseller, who process and sell the item on your behalf. Birl then refunds a percentage of the gross sale back to you, offsetting the credit given.

Zero-to-landfill commitment

If your customer's item is unsuitable for resale, it is ethically recycled or upcycled by one of our approved partners. We are committed to a zero-to-landfill policy.

Key benefits for brands

Incentivise your customer to keep shopping direct

Increase your average order value & conversion rates

No additional operational or tech resources required

Quick & easy to install, with continued premium support

Ready for Resale?

Discover how Birl can make it happen in just a few hours.

Get Started