How Birl Works

Birl’s single-button resale program offers your supporters a best-in-class user journey, without the operational and technological complexity of doing it yourself.

Say goodbye to expensive development builds and additional manual operational processes, and let Birl handle the end-to-end resale process for your club.
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See how Birl works in 6 simple steps below

Your supporter needs help to convert

They want to purchase this season's shirt, but need an extra incentive to commit to buying it every season.

A shirt trade-in is just the ticket

Your supporter discovers that they can trade in a previous season's shirt they no longer need. They decide to trade it back to the club they love in exchange for instant credit.

Immediate Credit = Instant Conversions

As your supporter receives their credit immediately, they can convert instantly on a new purchase. They can even receive more credit if they commit to a higher spend.

Free & Easy Returns

Your supporter chooses from a selection of free digital labels, packs up their old shirt, and takes it down to the local drop off point. The process couldn't be easier.

Birl handles everything for you

Your supporter's trade-in is then sent directly to a premium reseller, who process and sell the item on your behalf. Birl then refunds a percentage of the gross sale back to you, offsetting the credit given.

Zero-to-landfill commitment

If your supporter's shirt is unsuitable for resale, it is ethically recycled or upcycled by one of our approved partners. We are committed to a zero-to-landfill policy.

Key benefits for brands

Incentivise supporters to shop direct with their club

Increase your average order value & conversion rates

No additional operational or tech resources required

Quick & easy to install, with continued premium support

Ready for Resale?

Discover how Birl can make it happen in just a few hours.

Get Started